The Community effect
In the spring of 2021, Walmart announced a $350 billion commitment to products made, grown, or assembled in America. What they needed was something to help make this incredible undertaking feel tangible.
Enter The Community Effect. We created this expansive series in order to lens the benefits of American manufacturing through the eyes of the communities that were impacted the most.
With two episodes completed and another one in pre-production, The Community Effect has been a formidable opportunity for me to hone my skills as an interviewer and documentary style content maker.
CDs: Chelsea O’Brien and Florian Bodet
Episode 1: Le’host
If one thing was clear in getting to know Haith and Henry Johnson, it was that they did not need any heavy-handed story stitching: their incredible story spoke for itself.
A Very Social Launch
To help launch our series, we created and filmed bespoke social assets for all of Walmart’s desired channels. What we discovered, was that the more we spoke to each audience in their own way, the more excitement and positive sentiment we built.
All in all, it has been a throughly rewarding experience to see this series grow into a platform for everyone from small business owners, to baking enthusiasts, to second generation lumber workers to talk about the benefits of U.S. manufacturing.
Episode 2: nordic ware
Our episode with Nordic Ware was all about family. From the multiple generations of the Dalquist family who’ve run Nordic Ware to employee, Angela Wells, who’s two daughters work with her, it’s safe to say we had our theme for this episode covered.
