Diageo Golden bars 2023

Diageo, a multinational beverage company, hosts a yearly event to showcase their brands’ goals for the year and highlight recent brand evolutions.

In practical terms, this meant I was in charge of overseeing how twelve of their most popular brands (Don Julio, Tanqueray, Aviation Gin, and Captain Morgan to name a few) showed up at the event.

From scripts to dozens of sizzle videos to about a million intricately branded motion graphics presentations to in-person popups, the sheer amount of content (and clients) for Golden Bars was staggering.

This project was an excellent opportunity to work with some of the biggest brands in the category and to test my own short term memory as I tried to keep 12 different brand books front of mind.

Art Direction: Ely Arce