Minecraft came to us looking for a way to entice players who were loyal to a specific genre of gaming into the world of Minecraft. Our answer was to create a series of genre parodying trailers that showcased aspects of Minecraft that would appeal to these genre-loyal players.

We ended up making an action-adventure trailer, a Disney IP trailer, an FPS-style trailer, and a fantasy trailer. Two of the trailers that I worked on (Disney IP and action-adventure) can be found below.

It was an absolute treat getting to make this project. Working with the incredible game capture team, sourcing music, and writing a whole lot of puns made for some very fun videos.

Art Director: Jessica Mendez