California’s Cruise Line
From Haight-Ashbury in San Francisco to Sunset Boulevard in Los Angeles, California has always been a home for adventurers, creators, and cultural movers and shakers.
Princess Cruises, founded just up the road from LA in Santa Clarita, is a part of that legacy too. With the “California’s Cruise Line” campaign, we wanted to re-introduce Californians to their neighbor, Princess Cruises, and show them a few of the incredible destinations they could travel to right from their doorstep.
As one of the first projects I sold through, this campaign was a great experience in tailoring work for a national brand to a local market.
Art Direction: Cheyenne Henderson
Celebrating PRincess’s California roots
On air
Radio ads up and down the state helped establish Princess’s place in the history of California’s iconic travelers and adventurers.
on social
For Los Angeles and San Francisco, we paired locals’ favorites spots with a similar destination they could reach with Princess Cruises.
online
Through many (many) digital banners, we showed off all of the places Californians could get to from LA and San Francisco.